Tribal Group Blog

Tribal Group Blog

Why we’ve re-designed tribalgroup.com

Posted by Sophie Fryer on November 14, 2017

Here at Tribal, once we decide we’ve got a good thing going – we take the plunge and go all in.

Which is why, when we launched our new Tribal brand in April, it spurred us on to re-design our current website. The response we received about Tribal’s new look and feel was incredibly positive and we felt like the brand was a true reflection of our future. However, our website was now definitely letting us down.

While we had made efforts to streamline and modernise our website, it was no longer reflecting our brand. Also, the scale of Tribal’s business was still creating a struggle for our users to navigate successfully to the information they needed.

When it came to re-designing the website, we had lots of ideas about how to bring our content to life, including making video a priority, helping our audience connect with us and providing a space for ‘all things education’.

There’s lots to explore on the new Tribal website – we’ll take you through what’s new, and the reasons behind them:

A focus on you

We know that our customers like to do their research online – and that outbound marketing is exactly that…out. Nobody likes to be disrupted by irrelevant phone calls and pop up banners when browsing for information. We’ve looked at our marketing strategy and shifted the focus to you, our audience, and what you want to see. We want to focus on providing you with a clear tailored journey through our website, with helpful and useful content that will help you to do your jobs to the best of your ability every day.

Our mission is to empower the world of education - and that now includes our website.
 

Immediately get what you came for

Our previous website was designed in a way that meant you had to scroll through multiple (and sometimes irrelevant) products and services to find the solution ideal for you. It was time-consuming, confusing and because of this we saw lots of users drop off mid-way through their session.

Our new site is focused on a 'needs-based' journey - and so you will now find that we immediately tell you what products and services we offer - and then it is easy to find solutions applicable to your institution. We hope that this will mean that you can spend far less time looking for what you need - and more time reading about whether we are a good fit to work together.

Thought-provoking content

What makes Tribal unique, is that we have experience across the whole education sector. Early years, schools, colleges, work-based learning, training providers, universities and adult learning - whichever way a learner decides to further their education - we can be there along the way. Because of this, we have a wealth of knowledge within the organisation and across our customer base that we want to share with you. Our new content hub can be found under the 'Our Thinking' page – and hosts our blogs, whitepapers, guides, case studies and news. Our aim is to be a go to website for education thought-leadership and best practice sharing. To get ahead and receive updates straight to your inbox, you can subscribe to us here.

Brand consistency

Earlier in the year, we were really excited to see the launch of our new Tribal brand. Encapsulated by the owl - a symbol of education and wisdom - Tribal’s new identity is a bold statement. It uses bright, expressive colour, contrasting black and white photography and authoritative, inspiring statements to inspire all that interact with us. It’s an aspirational brand. We’ve incorporated our brand and its values into the website project – and we hope you love our new design as much as we do.

Like our new look?

As promised, we will be bringing you more content, more knowledge and more thoughts on how you can be the best at what you do within the education sector. We aim to inspire, provoke, enlighten and uplift – and if you want to be a part of the journey with us, you can subscribe to our blog here.

In the meantime, if you want to see who Tribal empowers daily, watch our video here: 

 

Picture of Sophie Fryer

Written by Sophie Fryer

Sophie is the Interim Head of Marketing Communications at Tribal Group.